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This web page has the following in the web site, "INNOVATIVE SOLUTIONS FOR THE RENTAL and STUDENT HOUSNG INDUSTRY." We saw that the web site also stated " 1 choice for a complete turn-key off-campus housing solution for Colleges and Universities." It also said " OCH101 assists colleges and universities in providing a managed and branded online off-Campus housing solution to their students, faculty and staff. We handle all the work so you dont have to and we are completely free to the university or college. Experience you can trust with over 16 years of helping students find a home away from home." The header had University Off Campus as the highest ranking optimized keyword. It is followed by Off Campus University, University Student Housing, and Apartments which isn't as ranked as highly as University Off Campus. The next words rent.myidealhome.com uses is Houses. Rooms was included and will not be seen by search crawlers.